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Writing

Judging a book by its cover

Let’s face it. No matter what anyone says, we do judge a book by its cover. Which is why the designer’s job is so important. As an editor I’ve been fortunate to work with some incredible book designers, and one of the very best is Sandy Cull.

So often when I pick up a book because I’m struck by its incredible cover design, I turn to the imprint page and find Sandy’s name. Her work is striking and imaginative, clever and layered. Perhaps best of all, it’s obvious once you read the book that Sandy has understood what the author is trying to say.

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Luckily for us, Sandy allowed me to throw a bunch of questions at her and take us inside her creative process.

Sandy’s notebooks

Irma Gold: What led you to book design?
Sandy Cull: I completed a graphic design course and spent several years working in design studios, advertising agencies and then, when I lived in London for four years, magazine publishing.

Once back in Oz, I began freelancing for various magazines in Sydney before art directing a craft magazine for a few years. Wanting to return to Melbourne, a friend told me about a position for a designer at Penguin. It was love at first sight.

IG: What does a typical day, or week look like for you?
SC: I share a studio space with four designers, two photographers and four animation producers. I cycle either to or from the studio four days a week.

Every day I have at least one deadline, but often there are several things on my to-do list. It could be first cover roughs for a nonfiction book, text design for a fiction book, or time allocated for picture searching or photography, painting some hand type or scouting for props to shoot.

I do a lot of my reading on the train and at night, or on extended holidays. As a freelancer, I don’t tend to have many client/author/publisher meetings. Most communication is by email. Publishers make contact when they have a project in mind for me. If I can fit it into my calendar, I usually say ‘yes’.

Knock outs: on writing rejection and success

Wanting to be a writer and not wanting to be rejected is like wanting to be a boxer and not wanting to get punched.

David Barr Kirtley speaks the truth. Successful writers are those who have been knocked out and got back up, over and over again. In spite of that, writers are notorious for focusing on their failures, not their achievements. So I asked three successful writers — Eleanor Limprecht, Annabel Smith and Natasha Lester — to reflect on both their most biting rejections and their most affirming successes.

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Eleanor Limprecht
My first was my worst rejection. The first book I wrote (Mothwings — it even sounds like a first manuscript) never found a publisher despite years of hard slog writing and rewriting it. I even had an agent representing it. Publishers said it was ‘too quiet’, ‘didn’t go far enough’ and that ‘the characters are lovely but nothing really happens’. That was the hardest rejection to take, because I felt like I would never be published. Like I’d wasted years of my life. Like I would never be a real writer.

The way I responded was by writing something new, an idea which had been in the back of my mind, about a mother with postnatal depression who leaves her baby. Giving up on the first book and giving myself permission to write the next was like clearing a clogged drain. This book became What Was Left, and was published in 2013 with Sleepers Publishing. It is a novel which still means so much to me. I have gone back every few years and revisited Mothwings, but I think it belongs in the drawer now. It was really difficult to let go of at first, though. I still think of the characters sometimes, but I learned so much about writing from them. Like how to create momentum and tension rather than just characters in a room, talking.

Since then I’ve had ego-shattering rejection again, of course. I think that the writers you see published aren’t the lucky ones, but the ones who get back up after being knocked down time and again. And since then I’ve had bad reviews. My latest novel, The Passengers had a shocking anonymous review in The Saturday Paper. So I hear, I’ve never read it and I don’t plan to. If a reviewer does not have the guts to put their name on a review, it is not worth reading. Jeff Sparrow said this succinctly in Overland: ‘If you expect an author to suck up your assessment of their book, you should at least be exposing yourself to equivalent scrutiny.’

How I got an agent

In a nutshell, this is how I got my agent. I emailed Debbie Golvan a query letter, got up and made a cup of tea, came back to my laptop and there, in my inbox, was a response. The best kind, requesting that I send through the first three chapters. Seven minutes it took her to respond. Just seven minutes. Surely this was some kind of sign?

More emails followed, a request for the full manuscript while she jetted about overseas, conversations that led to me tweaking the ending, and then the official offer to represent my novel. All this took a little over seven weeks.

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There’s a prequel to this story which is terribly complex, but I’ll leave that for another day. For now the manuscript has gone out to publishers and the terrible waiting begins.

‘Seven minutes it took her to respond. Just seven minutes.’

The path to getting an agent is so incredibly varied; everyone has a different story. So I thought I’d fill that terrible waiting space by asking three authors — Carmel Bird, Katherine Collette and Nick Earls — how they got their agents. Sure enough, their experiences were vastly different.

I’ve enjoyed reading these so much that I think this might have to become a series. But for now, let’s kick things off with Carmel.

Carmel Bird
This is a sweet story of destiny, in seven steps.

One: I didn’t have an agent. Ages ago an ex-student of mine said she had just engaged an agent whose surname was the same as mine, and furthermore this agent lived in my small country town. I had not heard of this neighbouring agent, and I made no attempt to find her.

Two: In February 2018 I gave a writing workshop at the Faber Academy. One of the students said her novel was being published the following week, and that she had a wonderful agent who shared my surname and village. I still didn’t wake up.

Literary adventures

This month I thought I’d bring you a newsy post about my latest literary adventures. First up, I had the absolute pleasure of chatting with two brilliant writers, Kate Mildenhall and Katherine Collette, for their new podcast, The First Time, which is launching in August. Katherine has recently signed her novel, The Helpline, and the podcast is part reality show, following Katherine’s journey through the publication process, and part masterclass as the pair interview writers about their experiences of publishing a book for the first time. It’s such a brilliant idea and I had way too much fun recording the podcast. The first ep comes out in August but in the meantime you can follow the podcast on Twitter and Insta.

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Later that night we met up again for an event hosted by the ACT Writers Centre in the Canberra Contemporary Art Space (CCAS). It was rainy and stupidly cold (please hurry up, spring) but CCAS was deliciously warm and there was a lovely audience waiting for us. With Jack Heath and Karen Viggers, we chatted about writing and publishing. Jack revealed that with his first advance (as a teenager!) he bought a pair of outrageous boots that he wore to school visits. Sadly, my first advance was swallowed by dull things, like bills. I suppose that’s what happens when you’re all grown up and sensible, but I’ve resolved to buy something indulgently wonderful with my next advance.

Following us were Rosanna Stevens who read a brilliant new essay that had us laughing and wincing, and Jacqueline de-Rose Ahern who spoke about the overwhelming experience of having her first picture book published. There was also a panel of visual artists talking about their processes which I found fascinating. I particularly loved Jodie Cunningham’s ‘Talking to the Tax Man About Poetry’ series which converts eight artists’ lives from stats into sculptures, examining the balance of time for creating art versus doing work that pays the bills. I’m sure all the writers in the room could relate to the struggle to reconcile the two.

Guest post: Under the bed

Every writer’s path to publication is different, and most writers have at least one novel that for one reason or another didn’t quite make it. Robert Lukins has 24 of them, but none of them were ever intended for publication. In this guest post, Robert reflects on how and why he wrote a book a year — only to file them away or burn them — before plucking up the courage to write for an audience.

My debut novel was published in February 2018. My first novel was completed in February 1994. Between these two dates I completed a new novel each year; each one printed, economically bound, and placed under my bed without being seen by anyone other than the person at the counter of the photocopy shop. I was teaching myself how to write but, I now realise, I was also avoiding the act of stepping into the world for fear of the consequences.

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When I say that my first novel was written in 1994, I mean really that I finished my first novel-length piece of writing. Importantly — to only me, of course — this was never intended to be a thing that I would attempt to get published. Somewhere in childhood I had attached myself to the idea of becoming a novelist and this was a job that I was prepared to spend a lifetime readying myself for. Just as a musician might not expect the first song they ever wrote to end up on the radio, so I didn’t expect my first attempts to end up on a bookshop shelf. So I would not write novels but novel-length exercises. I was going to learn to write by writing, and suspected this may take some time.

My first books (and let’s generously call them books) were all conscious attempts to ape my writing heroes. This seemed a logical step: when getting to grips with guitar I started by learning to play my favourite songs by my favourite bands. So then, I wrote bad versions of the great novels. It was an extension of a much earlier habit of typing out my favourites: I would sit at my typewriter and copy out, word for word, comma for comma, the books I most adored. I wanted the feeling of being in the writer’s mind or perhaps just to feel what it was to have writer’s hands. So the next step was writing my own stories but making them as near as I could to the style of my greats. You’ve never read a bad novel until you’ve read a knock-off Don DeLillo written by a Sunshine Coast teenager who has an X-Files poster above his bed and no driver’s license. A bad Charles Dickens. A bad Edith Warton. Later — while traversing the first of many perfectly disgusting Brisbane student share houses — a bad Andrew McGahan Praise and an unbelievably bad Garner Monkey Grip.

This was all, though, the plan: I was learning to write.