children’s books

Forest for the Trees

by Irma
26 May 20173 July 2017
2 Comments

Yesterday I got up before the sun and jumped on a bus to Sydney, headed for the Sydney Writers Festival’s one-day publishing forum, Forest for the Trees. The bus originally seemed like a good idea, preferable to navigating peak-hour traffic myself, but after being trapped beside a man who was attempting to cough his lungs up for four hours, I wasn’t so sure. I arrived at the State Library frazzled and late and practically inhaled a large coffee. Thankfully, it got me back on track.

The day consisted of two keynote speakers and a number of panels that addressed various aspects of publishing. I must admit that I love a good stat (even when it depresses the hell out of me) and there were plenty of stats thrown about during the day. None of them were particularly new to me but I often find myself startled anew. For example, based on Nielsen Bookscan’s data, Julie Winters concluded, ‘We’re lucky to get 80 per cent of the population reading two books a year.’

Two. I cannot conceive of reading only two books a year; I often read two books a week. When I shared this stat with a friend she expressed doubt at its validity. But, sadly, I believe it. Bookish people surround themselves with other bookish people and the result is a skewed picture of what the general population is doing, which seems to be pretty much anything other than reading.

Despite that Winters said there is an English-language book published somewhere in the world every three seconds, and in Australia 20,000 new books (including self-published titles) are produced each year. Children’s literature is the fastest growing market, and currently makes up eight per cent of onshore sales.
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Jonathan Green, Michael Mohammed Ahmad, Sophie Hamley, Juliet Rogers, Julie Koh

Talk naturally turned to writing and how to get published. It always irritates me when industry professionals dance around the truth, making claims that offer false hope to inexperienced writers with limited understanding of how the industry works. But thankfully there was none of that during Forest for the Trees. Sophie Hamley from Hachette revealed that over three years she has only published two manuscripts from the slush pile (where unsolicited manuscripts end up). Ask any major publisher and their stats will be equivalent, if not worse. In other words, if you’re an author you want to avoid the slush at all costs. There are a number of ways to do this. The most obvious is to acquire an agent (easier said than done) but there are other avenues too. Manuscript prizes are a good entry point, and a number of festivals and conferences now offer opportunities to have work assessed by senior editors.

Once a book is published, Hamley explained that 85 per cent of authors don’t earn out their advance. This is something that writers often worry about (amongst so many other things) and that huge figure should put their minds at rest. As everyone in publishing knows, what makes a book succeed is often a combination of intangible circumstances that even the best publicists can’t deliberately create (or recreate). Harry Potter is the quintessential example. Why did that particular book, and not another, become a publishing phenomenon? Any number of reasons can be given but, in truth, no one really knows. Bestsellers keep the industry afloat and offset the other books that don’t earn out their advances. In Australia Hachette publishes Rowling and Hamley coined it the ‘JK Rowling subsidy for local publishing’. So I guess thanks are in order, JK.

Hera Lindsay Bird, Alexandra Payne, Connor Tomas O’Brien, Matthia Dempsey

Naturally talk turned to how authors can best promote themselves and the value of creating a brand. Publishers are looking for strong author platforms and social media engagement, but as poet Hera Lindsay Bird said, ‘Don’t do social media cynically. You can’t fake it.’ Alexandra Payne, nonfiction editor at UQP, added that an author might have 23 followers on Twitter but it’s the work that matters. ‘Publishing is purely subjective,’ she said. ‘I’m publishing what I fall in love with. Authors need to find someone who gets their work.’

That said, it’s not just the editor who needs to fall in love with the book it’s also the acquisitions team, and that ultimately comes down to projected sales. Book scout Catherine Eccles said, ‘We do often find ourselves saying with Australian and Canadian books that they’re ‘too quiet’.’

‘So what about Alice Munro and Elizabeth Strout,’ an audience member piped up. ‘They’re ‘quiet’ and I love their writing.’ Eccles agreed on both counts and referred to an issue that I’ve written about previously. It used to be the case that writers were given three or four books to establish themselves, to develop their work and build an audience. Eccles cited Hilary Mantel as a classic example. It wasn’t until her tenth book, Wolf Hall, that her career took off. But these days writers live or die by their debut novel. If it’s not a success, they are unlikely to get a second shot at it. So would Mantel or Strout or Munro get a second book deal these days? Eccles said she’d like to think so, but realistically it would be unlikely.

But Michael Mohammed Ahmad was adamant that ‘a good writer will always do well’ and will eventually find a publisher to champion them. He spoke at length about the number of wannabe writers who think they are creating works of genius but are completely deluded. ‘They self-publish because they suck,’ he said. As the Australian Society of Authors’ Juliet Rogers said, ‘Whoever said everybody has a book in them deserves to be shot.’ Her comment received laughter and cheers. And that’s where I’m going to leave you, because it’s a bright spot in an otherwise gloomy picture. Onward.

On reading and the ACT Chief Minister’s Reading Challenge

by Irma
2 June 20166 June 2016

One of the cool things about being Ambassador for the ACT Chief Minister’s Reading Challenge is that you get an extra excuse to do school visits. Last week I headed out to Southern Cross Early Childhood School to meet a bunch of Kinder students. Let’s face it, Kinder is the most adorable school age, and these kids were so enthusiastic about books and reading that it made my heart sing.

Chatting to their executive teacher afterwards it was pretty clear why. The school’s approach to teaching their kids to read is to use as much ‘real literature’ as possible (as opposed to just home readers), and to let the kids choose whatever they want. No limits. The teacher shared that one child who is struggling to read, desperately wanted to borrow a chapter book and was then so thrilled with herself when she could correctly identify some of the words. She was reading a chapter book!

There are two things that I love about this. Firstly, mention home readers to any group of parents and teachers and a collective groan will erupt. The home readers most schools have are years old and deathly boring. They have no plot, two-dimensional characters, insipid illustrations and dull subject matter. Nothing to engage a child on any level. They send children the message that reading is boring, or worse, sheer hard work. For the children who have a home life that is rich in exciting reading experiences they will no doubt come out the other side of home readers. But for many children home readers, at that very crucial formative stage, come to define the reading experience.

The second thing that I love about Southern Cross’ approach is that they don’t tell the children what they can and can’t read. I am a firm believer that children should be allowed to read whatever interests them. If they only want to read comics or manga or books about zombies, that’s totally fine. As soon as you tell a child that they can’t or shouldn’t be reading what they are interested in, you run the risk of damaging their relationship with books.

There was a time when my daughter obsessively read the Geronimo Stilton series and another series about fairies (the name of which it seems I have deliberately blocked from my memory). This was at a time when I still read to her (now she is 12 and will not be read to, thank you very much), so this meant that I got to share in this never-ending stream of awfulness. But I never let on, because she loved them. She is still a voracious reader (witness the sign she recently posted on her bedroom door during a weekend session, with spelling corrected by her younger brother who clearly has the editor gene). Some of her book choices resonate with me, others don’t. But they are her choices. And that’s important.

When my son was in Year 3 he desperately wanted to borrow books from a shelf that was forbidden because it was for the senior students. The well-meaning school librarian told him that these books were above his comprehension level and tried to direct him to a range of other ‘more appropriate’ books, all of which he thought were ‘boring’. Every week he came home with ‘appropriate’ books that he didn’t read. The forbidden books were by authors like Andy Griffiths and Morris Gleitzman, and we had already read most of them at home. These books were most definitely not outside of his comprehension level, but even if they were that would have been okay. He would have made the choice himself to put that book down and move on to something else. As it was, after several emails he was granted access to these books, though the other children weren’t.

The worst thing we can do is to censor our children’s choices. When we tell children that they are only permitted to read a certain kind of book that doesn’t appeal to them, we run the risk of turning them off books completely. I liken it to me being prevented from reading anything but Dan Brown novels. Pure torture! If Dan Brown was the only thing on offer, I’d never read again. He is my version of a home reader.

Many schools are adopting the same kind of approach as Southern Cross, but there are still many more that aren’t. We need children to associate books with pleasure. And what we now know is that children who read for pleasure do significantly better at school than their peers who don’t (Melbourne University study, 2013). We also know that the single most important indicator of how well a child will do at school directly correlates to the number of hours that they were read to as a toddler. So books are absolutely fundamental. Thank goodness for initiatives like the Chief Minister’s Reading Challenge which puts a spotlight on books as fun and exciting places to be.

Kids need (good) books. They allow kids to dream big and make new discoveries and go on adventures and grow their imaginations. As adults we need to find ways to get books into kids’ hands as often as possible.

THE GOOD STUFF

by Irma
6 December 20151 July 2017

Working in publishing is full of ups and downs, and it can be easy to dwell on the ‘downs’, allowing them to taint, or even eclipse, the ‘ups’. So in the spirit of celebrating all the good stuff, I thought I’d put together a newsy post about the ups of the last couple of months.

First up, the big news. I recently signed a contract for my next picture book, Seree’s Story, with Walker Books (publisher of Megumi and the Bear). Getting the call from your editor to give you the thumbs up is The Best. Let’s just say there was much dancing around the house and celebratory mid-afternoon champagne.

As a self-confessed elephant nerd, this book is very close to my heart. The manuscript has emerged from the culmination of many experiences, beginning with a trip to the circus at age seven. I started writing the book at 3.30 one morning when, seemingly out of nowhere, the opening line popped into my head. By 5.30 I had a first draft. Then came an artsACT-funded trip to volunteer at an elephant sanctuary in Thailand, which saw a complete rewrite, and now a book contract. I’ll save the full story behind the book for another time since it won’t be out for two years, but the story itself is about a captured baby elephant, forced to work in the circus, who is eventually rescued and brought to a sanctuary.

Picture books take a long time to come together (painfully long for the author who can do nothing but wait). One thing most readers aren’t aware of is that the publisher, not the author, chooses the illustrator. At this stage an illustrator for Seree’s Story has not yet been finalised, but Walker has such an incredible stable of talented illustrators to draw upon that I am awaiting the decision with great anticipation.

Bits and pieces

by Irma
15 April 201524 July 2016

I haven’t blogged for some time but there’s been lots happening so I thought I’d post a quick newsy update about literary travels, events, a new editorial role, and the publication of a couple of new short stories.

Megumi and the Bear is still getting out and about, with two events in Brisbane earlier this year, including my first chance to visit Avid Reader Bookshop which has the best vibe and the loveliest staff. My reading was in the gorgeous outdoor area with perfectly balmy weather. The kids ate bear cupcakes and drank babycinos from the café, and then sat on a rug for the reading. I just loved watching their little mouths slowly falling open as they listened so intently. It was all just too cute.

Then came a reading at Harry Hartogs, a new independent bookshop in Woden. Canberra has recently seen the closure of two bookshops, Electric Shadows and Smith’s Alternative, leaving us with just two independents. It’s a sad sign of the times because Canberrans are serious literature lovers. I do hope our community can support more than just two independents. I’d love to see a bookshop pop up in New Acton, my favourite place in Canberra because it’s full of so much artistic goodness. One can only hope.

ADELAIDE WRITERS’ WEEK, PART 1

by Irma
7 March 20142 July 2017

I have always considered Adelaide Writers’ Week to be the Mecca of Australian literary festivals, and last week I made the pilgrimage for the first time. It didn’t disappoint.

Set in the Pioneer Women’s Memorial Gardens under marquees and shade sails, the outdoor setting lends the event a relaxed, convivial feel. Combined with perfect summer weather (I’m told previous years have seen temps in the forties but this year we were blessed with 32 degrees tops) and a stellar line-up of writers, I was in seventh heaven all week-long.

The sessions I found most invigorating were the panels (as opposed to those where an individual author was interviewed about their recent release). By their very nature the panels allowed for a broader discussion of writing, publishing and converging thematic concerns.

I particularly enjoyed Hannah Kent and Elizabeth Gilbert in conversation with Kalinda Ashton. This proved to be an interesting discussion about turning history into fiction. Gilbert talked about the four years of research for The Signature of All Things, saying, ‘You know 20 times more than you reveal.’ She kept boxes and boxes of index cards but said she then needed ‘to have the confidence to forget’. And I loved this analogy: ‘Because I’d prepared so much it was like riding a bike downhill.’

Kent spoke about knowing when to stop researching and get on with the business of writing: ‘When I realised I didn’t need to refer to my notes I was at the point of saturation…That’s when I knew I had granted myself the license to write fiction.’ Kent’s Burial Rites is a book that warrants the clichéd but entirely true ‘unputdownable’ endorsement, and Gilbert’s The Signature of All Things is now on my ever expanding To Read List.

Kalinda Ashton, Fiona McFarlane & Louise Doughty

I am always fascinated by other writers’ processes and Louise Doughty (who was generally marvellous) spoke most candidly about hers. Doughty explained that she doesn’t write sequentially. Every morning she gets up and writes whatever scene comes to her. ‘It gets to the point that I have a mass of mess,’ she said. ‘It looks not so much like a novel that’s being written, but a novel that’s being regurgitated. At that point I panic…and go and have a little cry.’ However, Doughty explained that she quickly gets over herself and begins spreading everything she’s written across the floor. She plots out what happens sequentially and then puts scenes in order. Once the paper trail is complete, she cuts and pastes on her computer accordingly. Doughty recounted how she arrived at Adelaide airport with her latest novel in her handbag. She had already ordered the sheaf of papers but not made the corresponding changes on her computer. Consequently she was clinging onto her handbag!

I also liked the idea of Fiona McFarlane’s document with its clever title, ‘The Moves’ (interviewer Kalinda Ashton — incidentally, an author whose work I also love — said she might have to appropriate this title, and I may too!). ‘The Moves’ was written entirely in red pen (‘to frighten myself,’ McFarlane said) and outlined every plot point. McFarlane used this document to work through ‘many, many drafts to get it [her novel, The Night Guest] right’.

Incidentally, the session with Doughty and McFarlane was a cracker, delving into issues of trust, both within their novels and the reading process itself. Doughty expounded on the idea that we all experience a novel differently, according to our experiences in life and where we are at that particular moment in time. ‘Novels are mirrors in which we see ourselves reflected,’ she said. Doughty illustrated this point by talking about a male friend’s reaction to Apple Tree Yard. He said that for him the book reinforced that ‘it’s possible to love two people at the same time’. As the only person to take this ‘message’ away from her book, Doughty thought, ‘Should I take him out for a drink and find out what’s going on in his life?’ We take from a novel what suits our narrative about our own lives.

Asphyxia with Martha from The Grimstones

Let’s end this post with a bit of fun (I can’t cram everything in here, so Part 2 and 3 will be along shortly). Hanging out in the tinsel-covered kids’ tent was a blast. Sadly, my children were back in Canberra but I joined the merry chaos regardless. Mem Fox is an absolute pro and immediately got the audience laughing. I thoroughly enjoyed watching her in action (kissing the illustrator’s name on every book she read).

Seeing Andy Griffiths talk I wished Master Seven could have been there. He would have been starry-eyed. And it was really something to see the tent overflowing with boys all there to talk books. Many boys are reluctant readers, but Griffiths makes all the right moves to get them hooked. There was lots of laughter and lots of ‘gross’ stories. My favourite moment: when Griffiths revealed that Jill from theTreehouse books is his wife in real life. A noise along the lines of ‘ewwwww’ rolled through the tent. Apparently this was categorised as ‘gross’ humour!

I also got to meet one of my childrens’ favourite authors, Asphyxia. They have exchanged letters and emails, and Master Seven long ago converted our cubby house into a Grimstones-inspired apothecary. He is still in there most days mixing up new potions, a very real example of the way books can fire the imagination.

Writers’ Week, Part 2 will delve into darker territory, namely the commercial side of the industry and how it is shaping publishing lists.